Marketing Strategy and Rewards Programs

Creatively Building Your Brand

Your card marketing strategy is an integrated component of your unique brand – our goal is to help you extend that brand through your card products. From creative and product design to campaigns and promotions, we create customized marketing strategies that build the brand you have today and set the stage for future success.

As an extension of your internal marketing team or as your full service marketing agency, we develop programs focused on increasing your portfolio profitability through cardholder acquisition, activation, and usage. Whether you are just starting a card program and need assistance developing the necessary communications pieces or have a mature portfolio -- our in-house design services help bring campaigns to market quickly.

Rewarding Your Cardholders

For many cardholders today, rewards is not considered an enhancement, it’s an expected product feature. With that in mind, we developed a robust rewards program of gift cards, merchandise, travel and more that is among the most competitive programs in the industry. And, we can help you market it!

Recognizing that the true value of a rewards program goes beyond just giving points for card usage, our program can be customized to support the award of points for a variety of other financial products and services. Comprehensive monthly reporting ensures we’re tracking the performance of the program – and achieving the results we expect.

We know that rewards provide an excellent opportunity to communicate and build relationships with your customers. With CMC as your marketing and rewards partner, brand and customers come first.